Creating a successful local search strategy for healthcare providers requires:

  • Understanding the key differentiators of local search in healthcare.
  • Prioritizing service lines based on performance, business needs, and local intent.
  • Targeting localized keywords and anticipating user questions.
  • Analyzing best-in-class and local competitors to find new opportunities and strategies to leverage.
  • Gaining a deep understanding of your audience and how audiences may vary by service line.
  • Mapping the patient journey, looking for areas of inefficiency or opportunities for improvement.

Read the full post on Search Engine Journal .