{"id":1004,"date":"2019-09-05T07:48:15","date_gmt":"2019-09-05T14:48:15","guid":{"rendered":"https:\/\/technicalseo.com\/insights\/?p=1004"},"modified":"2020-03-18T12:46:10","modified_gmt":"2020-03-18T19:46:10","slug":"seo-ux-play","status":"publish","type":"post","link":"https:\/\/technicalseo.com\/insights\/blog\/search-engine-journal\/seo-ux-play\/","title":{"rendered":"SEO UX Play: Information Architecture &#038; Linking Hierarchy"},"content":{"rendered":"\n<p>UX is not just about simplicity and design, it is how users&nbsp;<em>experience<\/em>&nbsp;a site.<\/p>\n\n\n\n<p>Experiencing a site boils down to three things:<\/p>\n\n\n\n<ul><li>Getting to the site.<\/li><li>Exploring content.<\/li><li>Converting or satisfying a need.<\/li><\/ul>\n\n\n\n<p>In an organic search journey, this experience manifests through landing on a page from the SERP and clicking through internal links to find related content or convert.<\/p>\n\n\n\n<p>It\u2019s these interactions \u2013 the user\u2019s interactions \u2013 that showcase just how important the user\u2019s site experience is to SEO.<\/p>\n\n\n\n<p>In an organic search journey, SEO and UX are intertwined through the information architecture and linking conventions used on the site.<\/p>\n\n\n\n<p>So, how can you take SEO data points and turn them into insights that shape your UX?<\/p>\n\n\n\n<p>Let\u2019s explore how &#8220;Information Architecture&#8221; (the framework of your site) and &#8220;Linking Hierarchy&#8221; (your site\u2019s pathways or web of links) can be used to create a user experience tailor-made for your user\u2019s needs.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"760\" height=\"400\" src=\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/09\/seos-ux-play-information-architecture-linking-hierarchy-760x400.png\" alt=\"\" class=\"wp-image-1006\" srcset=\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/09\/seos-ux-play-information-architecture-linking-hierarchy-760x400.png 760w, https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/09\/seos-ux-play-information-architecture-linking-hierarchy-760x400-300x158.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p style=\"text-align:center\">Read the full post on <a href=\"https:\/\/www.searchenginejournal.com\/information-architecture-linking-hierarchy\/322297\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Search Engine Journal (opens in a new tab)\">Search Engine Journal <i class=\"mdi mdi-open-in-new\"><\/i><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UX is not just about simplicity and design, it is how users&nbsp;experience&nbsp;a site. Experiencing a site boils down to three [&hellip;]<\/p>\n<a href=\"https:\/\/technicalseo.com\/insights\/blog\/search-engine-journal\/seo-ux-play\/\" class=\"read-more\">Read more <span class=\"mdi mdi-trending-neutral\"><\/span><\/a>","protected":false},"author":11,"featured_media":1007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO UX Play: Information Architecture &amp; Linking Hierarchy | TechnicalSEO.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchenginejournal.com\/information-architecture-linking-hierarchy\/322297\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO UX Play: Information Architecture &amp; Linking Hierarchy | TechnicalSEO.com\" \/>\n<meta property=\"og:description\" content=\"UX is not just about simplicity and design, it is how users&nbsp;experience&nbsp;a site. 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