{"id":1218,"date":"2020-04-10T08:00:00","date_gmt":"2020-04-10T15:00:00","guid":{"rendered":"https:\/\/technicalseo.com\/insights\/?p=1218"},"modified":"2020-04-14T10:12:03","modified_gmt":"2020-04-14T17:12:03","slug":"seo-covid-19-retail-industry-impact","status":"publish","type":"post","link":"https:\/\/technicalseo.com\/insights\/blog\/search-engine-journal\/seo-covid-19-retail-industry-impact\/","title":{"rendered":"SEO in the Age of COVID-19: Organic Impacts on the Retail Industry"},"content":{"rendered":"\n<p>Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic.<\/p>\n\n\n\n<p>That\u2019s why it\u2019s important to explore its impact on search interest trends and organic performance in retail.<\/p>\n\n\n\n<p>As more users stay home and avoid public places, we understand that there is a shift in online behavior.<\/p>\n\n\n\n<p>We have examined these initial behavioral shifts in the age of COVID-19 to better understand the retail landscape.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"760\" height=\"373\" src=\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2020\/04\/seo-in-the-age-of-covid-19-organic-impacts-on-the-retail-industry.jpg\" alt=\"\" class=\"wp-image-1221\" srcset=\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2020\/04\/seo-in-the-age-of-covid-19-organic-impacts-on-the-retail-industry.jpg 760w, https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2020\/04\/seo-in-the-age-of-covid-19-organic-impacts-on-the-retail-industry-300x147.jpg 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p style=\"text-align:center\">Read the full post on <a href=\"https:\/\/www.searchenginejournal.com\/seo-covid-19-retail-industry-impact\/359168\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Search Engine Journal (opens in a new tab)\">Search Engine Journal <i class=\"mdi mdi-open-in-new\"><\/i><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That\u2019s why it\u2019s important to explore [&hellip;]<\/p>\n<a href=\"https:\/\/technicalseo.com\/insights\/blog\/search-engine-journal\/seo-covid-19-retail-industry-impact\/\" class=\"read-more\">Read more <span class=\"mdi mdi-trending-neutral\"><\/span><\/a>","protected":false},"author":12,"featured_media":1221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO in the Age of COVID-19: Organic Impacts on the Retail Industry | TechnicalSEO.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchenginejournal.com\/seo-covid-19-retail-industry-impact\/359168\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO in the Age of COVID-19: Organic Impacts on the Retail Industry | TechnicalSEO.com\" \/>\n<meta property=\"og:description\" content=\"Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That\u2019s why it\u2019s important to explore [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.searchenginejournal.com\/seo-covid-19-retail-industry-impact\/359168\/\" \/>\n<meta property=\"og:site_name\" content=\"TechnicalSEO.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-10T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-14T17:12:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2020\/04\/seo-in-the-age-of-covid-19-organic-impacts-on-the-retail-industry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"373\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#organization\",\"name\":\"Merkle Inc.\",\"url\":\"https:\/\/technicalseo.com\/insights\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/04\/merkle-bug-192.png\",\"contentUrl\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/04\/merkle-bug-192.png\",\"width\":192,\"height\":192,\"caption\":\"Merkle Inc.\"},\"image\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#website\",\"url\":\"https:\/\/technicalseo.com\/insights\/\",\"name\":\"TechnicalSEO.com\",\"description\":\"Blog, Podcast &amp; Presentations\",\"publisher\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/technicalseo.com\/insights\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.searchenginejournal.com\/seo-covid-19-retail-industry-impact\/359168\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2020\/04\/seo-in-the-age-of-covid-19-organic-impacts-on-the-retail-industry.jpg\",\"contentUrl\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2020\/04\/seo-in-the-age-of-covid-19-organic-impacts-on-the-retail-industry.jpg\",\"width\":760,\"height\":373},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.searchenginejournal.com\/seo-covid-19-retail-industry-impact\/359168\/#webpage\",\"url\":\"https:\/\/www.searchenginejournal.com\/seo-covid-19-retail-industry-impact\/359168\/\",\"name\":\"SEO in the Age of COVID-19: Organic Impacts on the Retail Industry | TechnicalSEO.com\",\"isPartOf\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.searchenginejournal.com\/seo-covid-19-retail-industry-impact\/359168\/#primaryimage\"},\"datePublished\":\"2020-04-10T15:00:00+00:00\",\"dateModified\":\"2020-04-14T17:12:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.searchenginejournal.com\/seo-covid-19-retail-industry-impact\/359168\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.searchenginejournal.com\/seo-covid-19-retail-industry-impact\/359168\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.searchenginejournal.com\/seo-covid-19-retail-industry-impact\/359168\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Insights\",\"item\":\"https:\/\/technicalseo.com\/insights\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/technicalseo.com\/insights\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Search Engine Journal\",\"item\":\"https:\/\/technicalseo.com\/insights\/blog\/search-engine-journal\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"SEO in the Age of COVID-19: Organic Impacts on the Retail Industry\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.searchenginejournal.com\/seo-covid-19-retail-industry-impact\/359168\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.searchenginejournal.com\/seo-covid-19-retail-industry-impact\/359168\/#webpage\"},\"author\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#\/schema\/person\/467ab84817975feba777ef2018b26291\"},\"headline\":\"SEO in the Age of COVID-19: Organic Impacts on the Retail Industry\",\"datePublished\":\"2020-04-10T15:00:00+00:00\",\"dateModified\":\"2020-04-14T17:12:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.searchenginejournal.com\/seo-covid-19-retail-industry-impact\/359168\/#webpage\"},\"wordCount\":90,\"publisher\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.searchenginejournal.com\/seo-covid-19-retail-industry-impact\/359168\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2020\/04\/seo-in-the-age-of-covid-19-organic-impacts-on-the-retail-industry.jpg\",\"articleSection\":[\"Search Engine Journal\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#\/schema\/person\/467ab84817975feba777ef2018b26291\",\"name\":\"Angela Petulla\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/10\/angelapetulla-150x150.png\",\"contentUrl\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/10\/angelapetulla-150x150.png\",\"caption\":\"Angela Petulla\"},\"url\":\"https:\/\/technicalseo.com\/insights\/author\/apetulla\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/posts\/1218"}],"collection":[{"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/comments?post=1218"}],"version-history":[{"count":2,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/posts\/1218\/revisions"}],"predecessor-version":[{"id":1222,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/posts\/1218\/revisions\/1222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/media\/1221"}],"wp:attachment":[{"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/media?parent=1218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/categories?post=1218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/tags?post=1218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}