{"id":289,"date":"2016-11-14T08:00:57","date_gmt":"2016-11-14T16:00:57","guid":{"rendered":"https:\/\/technicalseo.com\/insights\/?p=289"},"modified":"2019-04-29T00:02:18","modified_gmt":"2019-04-29T07:02:18","slug":"what-is-semantic-search-and-what-should-you-do-about-it","status":"publish","type":"post","link":"https:\/\/technicalseo.com\/insights\/blog\/moz-blog\/what-is-semantic-search-and-what-should-you-do-about-it\/","title":{"rendered":"What Is Semantic Search And What Should You Do About It?"},"content":{"rendered":"\n<p>SEO specialists spend massive amounts of effort trying to get Google on our side \u2014 to see the brilliance of our content, the ingenuity of our meta elements, and the genius of our organic strategies. We spend so much time treating Google as a metaphorical friend that we sometimes lose sight of the overarching picture: that Google\u2019s (sometimes magical) results are built upon an algorithm seeking conversation.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/semantic-search.jpg\" alt=\"ex-machina image\" class=\"wp-image-355\" srcset=\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/semantic-search.jpg 800w, https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/semantic-search-300x169.jpg 300w, https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/semantic-search-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p style=\"text-align:center\">Read the full post on the <a href=\"https:\/\/moz.com\/blog\/json-ld-for-beginners\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Moz Blog (opens in a new tab)\">Moz Blog <i class=\"mdi mdi-open-in-new\"><\/i><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO specialists spend massive amounts of effort trying to get Google on our side \u2014 to see the brilliance of [&hellip;]<\/p>\n<a href=\"https:\/\/technicalseo.com\/insights\/blog\/moz-blog\/what-is-semantic-search-and-what-should-you-do-about-it\/\" class=\"read-more\">Read more <span class=\"mdi mdi-trending-neutral\"><\/span><\/a>","protected":false},"author":2,"featured_media":355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog: What Is Semantic Search And What Should You Do About It? | TechnicalSEO.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moz.com\/blog\/what-is-semantic-search\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog: What Is Semantic Search And What Should You Do About It? | TechnicalSEO.com\" \/>\n<meta property=\"og:description\" content=\"SEO specialists spend massive amounts of effort trying to get Google on our side \u2014 to see the brilliance of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moz.com\/blog\/what-is-semantic-search\" \/>\n<meta property=\"og:site_name\" content=\"TechnicalSEO.com\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-14T16:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-29T07:02:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/semantic-search.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@AlexisKSanders\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#organization\",\"name\":\"Merkle Inc.\",\"url\":\"https:\/\/technicalseo.com\/insights\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/04\/merkle-bug-192.png\",\"contentUrl\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/04\/merkle-bug-192.png\",\"width\":192,\"height\":192,\"caption\":\"Merkle Inc.\"},\"image\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#website\",\"url\":\"https:\/\/technicalseo.com\/insights\/\",\"name\":\"TechnicalSEO.com\",\"description\":\"Blog, Podcast &amp; Presentations\",\"publisher\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/technicalseo.com\/insights\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/moz.com\/blog\/what-is-semantic-search#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/semantic-search.jpg\",\"contentUrl\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/semantic-search.jpg\",\"width\":800,\"height\":450,\"caption\":\"ex-machina image\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moz.com\/blog\/what-is-semantic-search#webpage\",\"url\":\"https:\/\/moz.com\/blog\/what-is-semantic-search\",\"name\":\"Blog: What Is Semantic Search And What Should You Do About It? 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