{"id":352,"date":"2017-02-09T06:00:50","date_gmt":"2017-02-09T14:00:50","guid":{"rendered":"https:\/\/technicalseo.com\/insights\/?p=352"},"modified":"2019-04-29T00:05:31","modified_gmt":"2019-04-29T07:05:31","slug":"json-ld-for-beginners","status":"publish","type":"post","link":"https:\/\/technicalseo.com\/insights\/blog\/moz-blog\/json-ld-for-beginners\/","title":{"rendered":"A Guide to JSON-LD for Beginners"},"content":{"rendered":"\n<p>\n\nStructured data is a must-have for many sites, but it can be hard to get a handle on the technical considerations. Learn the important basics of JSON-LD and how to ramp up your education as you apply it.\n\n<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/json-ld-1024x538.png\" alt=\"json-ld image\" class=\"wp-image-353\" srcset=\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/json-ld-1024x538.png 1024w, https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/json-ld-300x158.png 300w, https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/json-ld-768x404.png 768w, https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/json-ld.png 1159w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"text-align:center\">Read the full post on the <a href=\"https:\/\/moz.com\/blog\/json-ld-for-beginners\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Moz Blog (opens in a new tab)\">Moz Blog <i class=\"mdi mdi-open-in-new\"><\/i><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Structured data is a must-have for many sites, but it can be hard to get a handle on the technical [&hellip;]<\/p>\n<a href=\"https:\/\/technicalseo.com\/insights\/blog\/moz-blog\/json-ld-for-beginners\/\" class=\"read-more\">Read more <span class=\"mdi mdi-trending-neutral\"><\/span><\/a>","protected":false},"author":2,"featured_media":353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog: A Guide to JSON-LD for Beginners | TechnicalSEO.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moz.com\/blog\/json-ld-for-beginners\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog: A Guide to JSON-LD for Beginners | TechnicalSEO.com\" \/>\n<meta property=\"og:description\" content=\"Structured data is a must-have for many sites, but it can be hard to get a handle on the technical [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moz.com\/blog\/json-ld-for-beginners\" \/>\n<meta property=\"og:site_name\" content=\"TechnicalSEO.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-09T14:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-29T07:05:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/json-ld.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1159\" \/>\n\t<meta property=\"og:image:height\" content=\"609\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@AlexisKSanders\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#organization\",\"name\":\"Merkle Inc.\",\"url\":\"https:\/\/technicalseo.com\/insights\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/04\/merkle-bug-192.png\",\"contentUrl\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/04\/merkle-bug-192.png\",\"width\":192,\"height\":192,\"caption\":\"Merkle Inc.\"},\"image\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#website\",\"url\":\"https:\/\/technicalseo.com\/insights\/\",\"name\":\"TechnicalSEO.com\",\"description\":\"Blog, Podcast &amp; Presentations\",\"publisher\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/technicalseo.com\/insights\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/moz.com\/blog\/json-ld-for-beginners#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/json-ld.png\",\"contentUrl\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/json-ld.png\",\"width\":1159,\"height\":609,\"caption\":\"json-ld image\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moz.com\/blog\/json-ld-for-beginners#webpage\",\"url\":\"https:\/\/moz.com\/blog\/json-ld-for-beginners\",\"name\":\"Blog: A Guide to JSON-LD for Beginners | TechnicalSEO.com\",\"isPartOf\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/moz.com\/blog\/json-ld-for-beginners#primaryimage\"},\"datePublished\":\"2017-02-09T14:00:50+00:00\",\"dateModified\":\"2019-04-29T07:05:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/moz.com\/blog\/json-ld-for-beginners#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/moz.com\/blog\/json-ld-for-beginners\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/moz.com\/blog\/json-ld-for-beginners#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Insights\",\"item\":\"https:\/\/technicalseo.com\/insights\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/technicalseo.com\/insights\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Moz Blog\",\"item\":\"https:\/\/technicalseo.com\/insights\/blog\/moz-blog\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"A Guide to JSON-LD for Beginners\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/moz.com\/blog\/json-ld-for-beginners#article\",\"isPartOf\":{\"@id\":\"https:\/\/moz.com\/blog\/json-ld-for-beginners#webpage\"},\"author\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#\/schema\/person\/5110f746f6a53a42883577bb3f0c8516\"},\"headline\":\"A Guide to JSON-LD for Beginners\",\"datePublished\":\"2017-02-09T14:00:50+00:00\",\"dateModified\":\"2019-04-29T07:05:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/moz.com\/blog\/json-ld-for-beginners#webpage\"},\"wordCount\":52,\"publisher\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/moz.com\/blog\/json-ld-for-beginners#primaryimage\"},\"thumbnailUrl\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2016\/11\/json-ld.png\",\"articleSection\":[\"Moz Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#\/schema\/person\/5110f746f6a53a42883577bb3f0c8516\",\"name\":\"Alexis Sanders\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/07\/alexis-sanders-150x150.jpg\",\"contentUrl\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/07\/alexis-sanders-150x150.jpg\",\"caption\":\"Alexis Sanders\"},\"sameAs\":[\"https:\/\/twitter.com\/AlexisKSanders\"],\"url\":\"https:\/\/technicalseo.com\/insights\/author\/alexissanders\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/posts\/352"}],"collection":[{"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/comments?post=352"}],"version-history":[{"count":6,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/posts\/352\/revisions"}],"predecessor-version":[{"id":442,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/posts\/352\/revisions\/442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/media\/353"}],"wp:attachment":[{"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/media?parent=352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/categories?post=352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/tags?post=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}