{"id":363,"date":"2017-10-18T06:00:24","date_gmt":"2017-10-18T13:00:24","guid":{"rendered":"https:\/\/technicalseo.com\/insights\/?p=363"},"modified":"2019-04-29T00:08:47","modified_gmt":"2019-04-29T07:08:47","slug":"schema-hidden-gems","status":"publish","type":"post","link":"https:\/\/technicalseo.com\/insights\/blog\/moz-blog\/schema-hidden-gems\/","title":{"rendered":"Unlocking Hidden Gems Within Schema.org"},"content":{"rendered":"\n<p>Schema.org can be a confusing resource if you&#8217;re trying to learn how to use and implement structured data. This mini-guide arms you with the right kind of thinking to tackle your next structured data project. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"738\" height=\"249\" src=\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/04\/schema.jpg\" alt=\"journey of understanding schema.org\" class=\"wp-image-364\" srcset=\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/04\/schema.jpg 738w, https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/04\/schema-300x101.jpg 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n\n\n<p style=\"text-align:center\">Read the full post on the <a href=\"https:\/\/moz.com\/blog\/schema-hidden-gems\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Moz Blog (opens in a new tab)\">Moz Blog <i class=\"mdi mdi-open-in-new\"><\/i><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schema.org can be a confusing resource if you&#8217;re trying to learn how to use and implement structured data. This mini-guide [&hellip;]<\/p>\n<a href=\"https:\/\/technicalseo.com\/insights\/blog\/moz-blog\/schema-hidden-gems\/\" class=\"read-more\">Read more <span class=\"mdi mdi-trending-neutral\"><\/span><\/a>","protected":false},"author":2,"featured_media":364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog: Unlocking Hidden Gems Within Schema.org | TechnicalSEO.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moz.com\/blog\/schema-hidden-gems\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog: Unlocking Hidden Gems Within Schema.org | TechnicalSEO.com\" \/>\n<meta property=\"og:description\" content=\"Schema.org can be a confusing resource if you&#8217;re trying to learn how to use and implement structured data. This mini-guide [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moz.com\/blog\/schema-hidden-gems\" \/>\n<meta property=\"og:site_name\" content=\"TechnicalSEO.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-18T13:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-29T07:08:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/04\/schema.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"738\" \/>\n\t<meta property=\"og:image:height\" content=\"249\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@AlexisKSanders\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#organization\",\"name\":\"Merkle Inc.\",\"url\":\"https:\/\/technicalseo.com\/insights\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/04\/merkle-bug-192.png\",\"contentUrl\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/04\/merkle-bug-192.png\",\"width\":192,\"height\":192,\"caption\":\"Merkle Inc.\"},\"image\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#website\",\"url\":\"https:\/\/technicalseo.com\/insights\/\",\"name\":\"TechnicalSEO.com\",\"description\":\"Blog, Podcast &amp; Presentations\",\"publisher\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/technicalseo.com\/insights\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/moz.com\/blog\/schema-hidden-gems#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/04\/schema.jpg\",\"contentUrl\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/04\/schema.jpg\",\"width\":738,\"height\":249,\"caption\":\"journey of understanding schema.org\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moz.com\/blog\/schema-hidden-gems#webpage\",\"url\":\"https:\/\/moz.com\/blog\/schema-hidden-gems\",\"name\":\"Blog: Unlocking Hidden Gems Within Schema.org | TechnicalSEO.com\",\"isPartOf\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/moz.com\/blog\/schema-hidden-gems#primaryimage\"},\"datePublished\":\"2017-10-18T13:00:24+00:00\",\"dateModified\":\"2019-04-29T07:08:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/moz.com\/blog\/schema-hidden-gems#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/moz.com\/blog\/schema-hidden-gems\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/moz.com\/blog\/schema-hidden-gems#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Insights\",\"item\":\"https:\/\/technicalseo.com\/insights\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/technicalseo.com\/insights\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Moz Blog\",\"item\":\"https:\/\/technicalseo.com\/insights\/blog\/moz-blog\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Unlocking Hidden Gems Within Schema.org\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/moz.com\/blog\/schema-hidden-gems#article\",\"isPartOf\":{\"@id\":\"https:\/\/moz.com\/blog\/schema-hidden-gems#webpage\"},\"author\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#\/schema\/person\/5110f746f6a53a42883577bb3f0c8516\"},\"headline\":\"Unlocking Hidden Gems Within Schema.org\",\"datePublished\":\"2017-10-18T13:00:24+00:00\",\"dateModified\":\"2019-04-29T07:08:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/moz.com\/blog\/schema-hidden-gems#webpage\"},\"wordCount\":50,\"publisher\":{\"@id\":\"https:\/\/technicalseo.com\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/moz.com\/blog\/schema-hidden-gems#primaryimage\"},\"thumbnailUrl\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/04\/schema.jpg\",\"articleSection\":[\"Moz Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#\/schema\/person\/5110f746f6a53a42883577bb3f0c8516\",\"name\":\"Alexis Sanders\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/technicalseo.com\/insights\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/07\/alexis-sanders-150x150.jpg\",\"contentUrl\":\"https:\/\/technicalseo.com\/insights\/wp-content\/uploads\/2019\/07\/alexis-sanders-150x150.jpg\",\"caption\":\"Alexis Sanders\"},\"sameAs\":[\"https:\/\/twitter.com\/AlexisKSanders\"],\"url\":\"https:\/\/technicalseo.com\/insights\/author\/alexissanders\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/posts\/363"}],"collection":[{"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/comments?post=363"}],"version-history":[{"count":4,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/posts\/363\/revisions"}],"predecessor-version":[{"id":465,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/posts\/363\/revisions\/465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/media\/364"}],"wp:attachment":[{"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/media?parent=363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/categories?post=363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technicalseo.com\/insights\/wp-json\/wp\/v2\/tags?post=363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}