{"id":701,"date":"2018-02-20T00:20:47","date_gmt":"2018-02-20T08:20:47","guid":{"rendered":"https:\/\/technicalseo.com\/insights\/?p=701"},"modified":"2019-05-01T00:28:33","modified_gmt":"2019-05-01T07:28:33","slug":"learning-technical-seo","status":"publish","type":"post","link":"https:\/\/technicalseo.com\/insights\/blog\/semrush-blog\/learning-technical-seo\/","title":{"rendered":"What Is Technical SEO? Your Ultimate Guide To Getting Started"},"content":{"rendered":"\n<p style=\"text-align:center\">Article written by Kevin Indig, with Alexis&#8217; contribution.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Alexis Sanders, Technical SEO manager @ Merkle, gives a more specific definition: \u201c<em>Technical SEO covers the crawl, index, and render portion of the \u201ccrawl, index, rank\u201d model. At a high level, you need to learn how to answer these questions:<\/em><\/p>\n\n\n\n<ul><li><em>Can search engine bots crawl\/find your page? (includes topics such as&nbsp;status codes, sitemaps, information architecture, robots.txt, facets)<\/em><\/li><li><em>Can search engine bots index your page? (includes: meta robots)<\/em><\/li><li><em>Can search engine bots render your page? (includes: JavaScript, the DOM, page speed)<\/em><\/li><li><em>Can bots understand content on your page? (includes: structured data (Schema.org, HTML), accessibility)<\/em><\/li><li><em>Are you sending search engines the proper signals for dealing with ranking content? (e.g., canonical tags, dealing with pagination)<\/em><\/li><li><em>Is this page worthy of ranking? (includes: content relevance, authority, HTTP, UX, mobile-friendly, site latency)<\/em>\u201d<\/li><\/ul>\n\n\n\n<p style=\"text-align:center\">Read the full post on the <a href=\"https:\/\/www.semrush.com\/blog\/learning-technical-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"SEMrush Blog (opens in a new tab)\">SEMrush Blog <i class=\"mdi mdi-open-in-new\"><\/i><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Article written by Kevin Indig, with Alexis&#8217; contribution. Alexis Sanders, Technical SEO manager @ Merkle, gives a more specific definition: [&hellip;]<\/p>\n<a href=\"https:\/\/technicalseo.com\/insights\/blog\/semrush-blog\/learning-technical-seo\/\" class=\"read-more\">Read more <span class=\"mdi mdi-trending-neutral\"><\/span><\/a>","protected":false},"author":2,"featured_media":705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog: What Is Technical SEO? Your Ultimate Guide To Getting Started | TechnicalSEO.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.semrush.com\/blog\/learning-technical-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog: What Is Technical SEO? Your Ultimate Guide To Getting Started | TechnicalSEO.com\" \/>\n<meta property=\"og:description\" content=\"Article written by Kevin Indig, with Alexis&#8217; contribution. 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