{"id":728,"date":"2015-07-14T07:41:05","date_gmt":"2015-07-14T14:41:05","guid":{"rendered":"https:\/\/technicalseo.com\/insights\/?p=728"},"modified":"2019-05-02T14:59:49","modified_gmt":"2019-05-02T21:59:49","slug":"troubleshooting-data-fluctuations-in-seo","status":"publish","type":"post","link":"https:\/\/technicalseo.com\/insights\/blog\/merkle-blog\/troubleshooting-data-fluctuations-in-seo\/","title":{"rendered":"Troubleshooting Data Fluctuations in SEO"},"content":{"rendered":"\n

\u201cIt is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.\u201d<\/p>
\u2013Sherlock Holmes, A Scandal in Bohemia <\/cite><\/blockquote>\n\n\n\n

Just like Sherlock Holmes, as SEO consultants, we stand behind our work by showing performance changes with our data. We\u2019ve all come in on a morning ready to face the day ahead of us. We sit down to view our weekly report with our morning coffee in hand. Bam! We see something we\u2019ve never seen before \u2013 traffic either completely fell off the planet or it\u2019s spiked over 1,000%.<\/p>\n

Needless to say, such a spike in any metric comes with questions. Questions which you, as an SEO expert, need to have answers for (most likely before 9:30am, when your boss looks at the report). Time to put on your detective cap and follow our recommended checklist to troubleshoot your data fluctuations.<\/p>\n\n\n\n

\"SEO<\/figure><\/div>\n\n\n\n

Read the full post on the Merkle Blog <\/i><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cIt is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, […]<\/p>\nRead more <\/span><\/a>","protected":false},"author":2,"featured_media":730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[61],"tags":[],"yoast_head":"\nBlog: Troubleshooting Data Fluctuations in SEO | TechnicalSEO.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merkleinc.com\/blog\/troubleshooting-data-fluctuations-seo-reporting\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog: Troubleshooting Data Fluctuations in SEO | TechnicalSEO.com\" \/>\n<meta property=\"og:description\" content=\"\u201cIt is a capital mistake to theorize before one has data. 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