RANK & SERP //
The optimization of page elements such as page title, meta description, heading tags or images is critical when it comes to search engine optimization. Search engines look at those elements to evaluate the relevancy of a webpage for a specific topic. Therefore, page elements have a strong influence on ranking in the SERPs.
When well optimized, the page title is displayed in search results and is one of the strongest ranking factors used to determine a page's position in the Search Engine Result Pages (SERPs).