Is your site ready for Google's mobile-first index? This tool compares your mobile and desktop pages and reports on discrepencies between SEO signals (canonical, meta robots, hreflang tags, etc.), content (page title, links, alt="text", etc.) and structured data markups. It also checks if your page is mobile-friendly via Google's API.

Want to know more about mobile optimization? We've got you covered with The Road to Mobile-First:

Whitepaper - A detailed roadmap that you can start using immediately to plan and track your site audit to prepare for the mobile-first index.
Recorded webinar - Join Grace Dolan of Google, Melody Petulla, Austin Blais, and Adam Audette of Merkle in an on-demand recording of the steps to take in preparation for Google's mobile first index coming within 2018.

Crawling / Indexing

	Desktop	Mobile	Notes
URL	{{data.desktop.url}}	{{data.mobile.url}}	{{data.mobile.url != data.desktop.url && 'Separate URLs' \|\| 'Responsive Web Design or Dynamic Serving'}}
Crawlable
Status	{{data.desktop.status_code}} {{data.desktop.status_text}}	{{data.mobile.status_code}} {{data.mobile.status_text}}
Robots tag	{{data.desktop.robots}}	{{data.mobile.robots}}
Link rel="canonical"	{{data.desktop.canonical}}	{{data.mobile.canonical}}
Link rel="alternate" media If set to [only screen and (max-width: 640px)]	{{data.desktop.mobile_info.media}}	{{data.mobile.mobile_info.media}}
Vary: user-agent Recommended if dynamic serving
hreflang Tags	{{data.desktop.hreflang.count}}	{{data.mobile.hreflang.count}}

Content

	Desktop	Mobile
Page Title	{{data.desktop.content.page_title}}	{{data.mobile.content.page_title}}
Meta description	{{data.desktop.content.meta_description}}	{{data.mobile.content.meta_description}}
Heading 1	{{data.desktop.content.h1}}	{{data.mobile.content.h1}}
Words	{{data.desktop.content.word_count}}	{{data.mobile.content.word_count}}
Images (w/ alt="text")	{{data.desktop.images.count}} ({{data.desktop.images.alt_count}})	{{data.mobile.images.count}} ({{data.mobile.images.alt_count}})
Links (nofollow)	{{data.desktop.links.count}} ({{data.desktop.links.nofollow_count}})	{{data.mobile.links.count}} ({{data.mobile.links.nofollow_count}})
Structured data markups	{{data.desktop.schema.count}}	{{data.mobile.schema.count}}
Screenshot

Google Tests

	Desktop	Mobile	Notes
Mobile-friendly				Test results
PageSpeed Insights		{{psi.desktop}} /100		{{psi.mobile}} /100	Test results

Google Sheets

Export (.xlsx)

Images

Desktop	Mobile	Notes
{{img.desktop_src}}	{{img.desktop_alt_text}}	{{img.desktop_count}}	x{{img.desktop_count}}	{{img.mobile_src}}	{{img.mobile_alt_text}}	{{img.mobile_count}}	x{{img.mobile_count}}

Google Sheets

Export (.xlsx)

Desktop					Mobile					Notes
href	Anchor	Image Anchor URL	nofollow	Count	href	Anchor	Image Anchor URL	nofollow	Count
{{link.desktop_href}}	{{link.desktop_anchor_text}}	{{link.desktop_anchor_img}}	{{link.desktop_nofollow && 'nofollow ' \|\| ''}} {{link.desktop_sponsored && 'sponsored ' \|\| ''}} {{link.desktop_ugc && 'ugc' \|\| ''}}	{{link.desktop_count}}	x{{link.desktop_count}}	{{link.mobile_href}}	{{link.mobile_anchor_text}}	{{link.mobile_anchor_img}}	{{link.mobile_nofollow && 'nofollow ' \|\| ''}} {{link.mobile_sponsored && 'sponsored ' \|\| ''}} {{link.mobile_ugc && 'ugc' \|\| ''}}	{{link.mobile_count}}	x{{link.mobile_count}}

Desktop				Mobile				Notes
Format	@type		Name	Format	@type		Name
{{markup.desktop_format}}	{{markup.desktop_type}}	x{{markup.desktop_count}}	{{markup.desktop_name}}	{{markup.mobile_format}}	{{markup.mobile_type}}	x{{markup.mobile_count}}	{{markup.mobile_name}}

Desktop					Mobile					Notes
hreflang	Language	Region	href	Source		hreflang	Language	Region	href	Source
{{tag.desktop_hreflang}}	{{tag.desktop_language}}	{{tag.desktop_region}}	{{tag.desktop_href}}	{{tag.desktop_source}}	x{{tag.desktop_count}}	{{tag.mobile_hreflang}}	{{tag.mobile_language}}	{{tag.mobile_region}}	{{tag.mobile_href}}	{{tag.mobile_source}}	x{{tag.mobile_count}}

Desktop			Mobile			Notes
Source URL	alt Attribute	Count	Source URL	alt Attribute	Count
{{img.desktop_src}}	{{img.desktop_alt_text}}	{{img.desktop_count}}	x{{img.desktop_count}}	{{img.mobile_src}}	{{img.mobile_alt_text}}	{{img.mobile_count}}	x{{img.mobile_count}}

Crawling / Indexing

Content

Google Tests

Images

Links

Structured Data

hreflang Tags