Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience. It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. This process ultimately results in increased search traffic and revenue.

We believe quality SEO helps create an improved user experience. Our approach focuses on relevance and technical efficiency: helping search engines deliver the right result, at the right time, to the right user, with the right messaging. When this lofty goal is hit, amazing things happen to traffic, revenue, and the growth of a business. For millions of users a day, the user experience begins at the search results.