rel="prev" and rel="next"

rel="next" and rel="prev" tags are <link> elements used to indicate search engines that multiple URLs are part of a paginated series.

Pagination is often use to split long pieces of content (blog posts, product listings, etc.) in order to create a better user experience.
However, such implementation presents some SEO concerns. URLs within a paginated series are often near duplicates, they share the same page title and meta description. Their authority in the search results might then be diluted. Also, any pages can appear in the SERP when only the first one of the series should be the landing page.

Properly implementing the rel="prev" and rel="next" tags will inform Google about the paginated series. Equity of the individual pages will be consolidated into the first page of the series.

Implementation of rel="prev" and rel="next"

The rel="prev" and rel="next" tags must appear in the <head> section of the HTML pages:

On page 1

<head>
  <link rel="next" href="http://www.disc-golf-store.com/bags-2/" />
</head>

The first page of the series only contains a rel="next" tag

On page 2

<head>
  <link rel="prev" href="http://www.disc-golf-store.com/bags/" />
  <link rel="next" href="http://www.disc-golf-store.com/bags-3/" />
</head>

On page 3

<head>
  <link rel="prev" href="http://www.disc-golf-store.com/bags-2/" />
  <link rel="next" href="http://www.disc-golf-store.com/bags-4/" />
</head>

On page 4 - last page

<head>
  <link rel="prev" href="http://www.disc-golf-store.com/bags-3/" />
</head>

The last page of the series only contains a rel="prev" tag



Related Topics

Duplicate Content

Duplicate content refers to identical (or nearly identical) content that appears on websites under more than one URL and present major SEO issues. There are different types of duplication and therefore different ways to resolve it.

Learn more about duplicate content

rel="canonical"

Canonical tags are used to help search engines understand which URL has authority over others. This increases the likelihood of important pages being crawled, indexed, and ranked.

Learn more about rel="canonical" tags