Alexis SandersSEO specialists spend massive amounts of effort trying to get Google on our side — to see the brilliance of our content, the ingenuity of our meta elements, and the genius of our organic strategies. We spend so much time treating Google as a metaphorical friend that we sometimes lose sight of the overarching picture: that Google’s (sometimes magical) results are built upon an algorithm seeking conversation.
Read the full post on the Moz Blog .