What is an audience? In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data […]

On January 22, Google announced it was no longer allowing instances of “double-dipping” in the SERPs, which had allowed webpages that appeared […]

UX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three […]

I’m going to keep the intro short, because I’m assuming you’re coming here amid technical SEO chaos, a fire, maybe […]

In 2018, the average time to fully load a mobile page was 15 seconds. That is substantially higher than Google’s recommended page […]

Creating a successful local search strategy for healthcare providers requires: Understanding the key differentiators of local search in healthcare. Prioritizing […]

Article written by Danny Goodwin, with Alexis’ contribution. 7. Win with On-page Optimization Alexis Sanders, technical SEO manager at Merkle, […]