Article written by Danny Goodwin, with Alexis’ contribution.


7. Win with On-page Optimization

Alexis Sanders, technical SEO manager at Merkle, also shared some key website optimizations:

  • Content that answers common user questions.
  • Ensuring internal site search is providing relevant results.
  • Shortening conversion process.
  • Ensure that repeat customers can restock commonly purchased items simply.
  • Customer support responds to questions related to the business.
  • Consider use of chatbots to lighten the load for basic, common questions and procedural tasks.
  • Users are easily able to navigate to physical locations.
  • Providing users with their stage in fulfillment funnel (think: clear, visual process forms).

Read the full post on Search Engine Journal .