Why is technical SEO important for eCommerce? Imagine you have a beautiful, designed house. You might have a perfectly decorated […]
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Blog
How Embedded YouTube Videos Can Improve Organic Traffic
Incorporating YouTube Videos in Your Organic Search Strategy Video content can often be an overlooked SEO opportunity for many websites. […]
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Blog
Searching for the Right Fit: What to Expect Moving from SEM to SEO
Moving from SEM to SEO Moving into a new role at your company, or even at another company, is daunting. […]
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Search Engine Journal
Top 10 Tools for Bulletproof SEO Content Strategies
Want to craft bulletproof SEO content strategies? Learn to identify the type of data you need and the best tool […]
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Blog
Recipe Structured Data Does Matter for SEO
Recipe structured data provides a way to help users find recipe content by making it easier for Google to understand […]
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SEO-SEM Collaboration
Since 2000, search engine optimization (SEO) and search engine marketing (SEM) have played in the same space. Countless ad formats […]
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Search Engine Journal
SEO in the Age of COVID-19: Organic Impacts on the Retail Industry
Marketers are scrambling to adjust their SEO strategies to account for the COVID-19 pandemic. That’s why it’s important to explore […]
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Search Engine Journal
Search Audiences & User Intent: SEO’s Secret Weapon
What is an audience? In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data […]
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Search Engine Journal
Unpacking the CausalImpact of Google’s Double-Dipping Featured Snippet Update
On January 22, Google announced it was no longer allowing instances of “double-dipping” in the SERPs, which had allowed webpages that appeared […]
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How to Handle Duplication & Create Unique High-Quality Content
Though a seemingly uncomplicated topic, some of the best websites struggle to create unique, high-quality content. Left unoptimized, these sites […]
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Organic Holiday Shopping Landscape: Challenges & Strategy for 2020
We’ve officially kicked off the holiday shopping season! With Cyber Week marking the start of online sales, what are some […]
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An SEO RPG Game
We’re launching a new game called “the search”, available on technicalseo.guru (Max Prin had the domain and it fits our […]
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Playing the Long Game: Building Topical Authority with Technical & Content Strategies
Being involved in one of the more technical niches of digital marketing, SEOs are drawn to what we can measure […]
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Analyzing the On-Site User Journey: Page Pathing for SEO Insights
At the heart of SEO is content, establishing a platform on which we can create beneficial user experiences. Optimized content […]
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Product Schema for Google Merchant vs. Google Search
It’s an unexpected battlefield. Schema.org is a mutual effort amongst search engines to create a code meant to deliver essential […]
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Blocked or not? Wildcards, typos and other robots.txt ambiguities
Older than most of the search engines we use today, the robots.txt file is a dinosaur of the web. Although […]
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Welcome To Merkle’s SEO Insights
Merkle first launched TechnicalSEO.com in April of 2015. The site was created for Merkle SEOs as well as SEO industry […]
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Search Engine Journal
SEO UX Play: Information Architecture & Linking Hierarchy
UX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three […]
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Search Engine Journal
A 5-Step Guide to Diagnosing Technical SEO Problems
I’m going to keep the intro short, because I’m assuming you’re coming here amid technical SEO chaos, a fire, maybe […]
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Search Engine Land
2019 in Search: Find Your Seamlessness
Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects. […]
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Search Engine Journal
10 Important 2019 SEO Trends You Need to Know
Article written by Danny Goodwin, with Alexis’ contribution. 7. Win with On-page Optimization Alexis Sanders, technical SEO manager at Merkle, […]
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Search Engine Land
Bing Crawling, Indexing and Rendering
Crawlers are technical but understandable thanks to Microsoft’s Senior Program Manager Frédéric Dubut’s presentation at SMX East. Read the full […]
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Moz Blog
The SEO Cyborg
SEO is more than the tri-force of crawling, indexing, and ranking. Alexis Sanders shares how the incredibly important steps of […]
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Raven Tools Blog
Top 10 SEO Experiments Of 2018 Published On Twitter
?? SEO experiments are small, straightforward weekly tests and/or aggregation of interesting data that aim to develop a deeper understanding of […]
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Search Engine Land
Ask an #SMXpert – JavaScript & PWAs
#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for mobile […]
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Search Engine Land
Ask the SMXpert: SEO Markup and Structured Data
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you […]
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Moz Blog
A Machine Learning Guide for Average Humans
If you’ve ever been curious about learning machine learning but overwhelmed by the wealth of information out there, you’ve come […]
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Raven Tools Blog
Why Page Speed Matters to an SEO and What to Do About It
As an SEO you’re bound to come across page speed and latency initiatives (after all, Google has called it out […]
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SEMrush Blog
What Is Technical SEO? Your Ultimate Guide To Getting Started
Article written by Kevin Indig, with Alexis’ contribution. Alexis Sanders, Technical SEO manager @ Merkle, gives a more specific definition: […]
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Search Engine Land
AMP: A Case for Websites Serving Developing Countries
As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands […]
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OnCrawl Blog
Duplicate Content and Strategic Resolution
Duplicate content can sprout out from a multitude of unexpected avenues and webmasters must be vigilant to ensure that it […]
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Moz Blog
Unlocking Hidden Gems Within Schema.org
Schema.org can be a confusing resource if you’re trying to learn how to use and implement structured data. This mini-guide […]
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Moz Blog
JavaScript and SEO: Making Your Bot Experience as Good as your UX
“More and more, we’re realizing it’s incredibly important for us as SEOs to understand JavaScript’s impact on search experience. Can […]
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Moz Blog
A Guide to JSON-LD for Beginners
Structured data is a must-have for many sites, but it can be hard to get a handle on the technical […]
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Search Engine Land
Recent Changes to Organic Sitelinks Cause Major Drops in Impressions in Google Search Console
Google released sitelink updates that caused impression and average position drops in Google Search Console. Merkle SEOs Melody Petulla and […]
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Moz Blog
What Is Semantic Search And What Should You Do About It?
SEO specialists spend massive amounts of effort trying to get Google on our side — to see the brilliance of […]
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Search Engine Land
AMP: Above and Beyond
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring […]
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Search Engine Land
How To Quickly Find And Export All Subdomains Indexed By Google
Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple […]
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Max Prin's Blog
Why Google’s Cache Should Not Be Used For SEO
For a long time, SEOs have relied on Google’s cached version of pages to answer questions such as Did Google crawl […]
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Marketing Land
Ad Blockers & Analytics: What Webmasters Should Know And Do
As of September 16, 2015, ad blockers entered the world of iOS devices when Apple announced they would allow third-party […]
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Merkle Blog
Troubleshooting Data Fluctuations in SEO
“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, […]
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Search Engine Land
We Tested How Googlebot Crawls Javascript And Here’s What We Learned
Think Google can’t handle JavaScript? Think again. Contributor Adam Audette shares the results of a series of tests conducted by […]
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